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Ian Greenberg, President and CEO, Astral Media Inc.

Wednesday, October 26, 2011

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a man in a dark suit delivering a keynote speech at the Empire Club of Canada podium

The Empire Club of Canada Presents:
Ian Greenberg, President and CEO, Astral Media Inc. With The Business of Culture in A Culture-Driven Business, A 50- Year Perspective

Ian Greenberg might not be a household name but all of us know the power of the Astral media brands:
• The Movie Network
• HBO Canada
• Disney
• Virgin
to name just a few.

But that is just the tip of the iceberg:
• They are number one in radio station ownership in Canada.
• They’re a leader in the outdoor advertising space.
• They’re on top of the rapidly evolving digital space with an advertising network reaching three million consumers.

Celebrating their 50th anniversary this year, Astral Media was founded by Ian and his three older brothers as Angreen, running photo development booths for Miracle Mart. named in memory of their mother Annie Greenberg, Angreen has never stopped developing and adapting to the changing world. Clearly a remarkable story.

Assuming leadership of the company in 1995, Ian Greenberg has spearheaded the transformation of Astral Media into a pure play media company. Inducted into the Canadian Broadcasting Hall of Fame in 2008, Ian received the prestigious Ted Rogers and Velma
Rogers Graham Award for his unique contribution to the Canadian broadcasting system. In 1993, Mr. Greenberg and his brothers were awarded the Eleanor Roosevelt Humanities Award.

Currently, he is a member of the Canadian Council of Chief Executives, a Governor of Montréal’s Jewish General hospital and a member of the Board of Directors of Cineplex Inc. Ian and his wife Linda live in Montreal and have three children and nine grandchildren.

Ian Greenberg, President and CEO, Astral Media Inc.

*The content presented is free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.*

*Views and Opinions Expressed Disclaimer: The views and opinions expressed by the speakers or panelists are those of the speakers or panelists and do not necessarily reflect or represent the official views and opinions, policy or position held by The Empire Club of Canada.*