Wednesday, October 26, 2011
The Empire Club of Canada Presents:
Ian Greenberg, President and CEO, Astral Media Inc. With The Business of Culture in A Culture-Driven Business, A 50- Year Perspective
Ian Greenberg might not be a household name but all of us know the power of the Astral media brands:
• The Movie Network
• HBO Canada
to name just a few.
But that is just the tip of the iceberg:
• They are number one in radio station ownership in Canada.
• They’re a leader in the outdoor advertising space.
• They’re on top of the rapidly evolving digital space with an advertising network reaching three million consumers.
Celebrating their 50th anniversary this year, Astral Media was founded by Ian and his three older brothers as Angreen, running photo development booths for Miracle Mart. named in memory of their mother Annie Greenberg, Angreen has never stopped developing and adapting to the changing world. Clearly a remarkable story.
Assuming leadership of the company in 1995, Ian Greenberg has spearheaded the transformation of Astral Media into a pure play media company. Inducted into the Canadian Broadcasting Hall of Fame in 2008, Ian received the prestigious Ted Rogers and Velma
Rogers Graham Award for his unique contribution to the Canadian broadcasting system. In 1993, Mr. Greenberg and his brothers were awarded the Eleanor Roosevelt Humanities Award.
Currently, he is a member of the Canadian Council of Chief Executives, a Governor of Montréal’s Jewish General hospital and a member of the Board of Directors of Cineplex Inc. Ian and his wife Linda live in Montreal and have three children and nine grandchildren.
Ian Greenberg, President and CEO, Astral Media Inc.
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